Your purpose is ‘why’ you choose to act and serve as a force for good. 

Your purpose acts as your North-star, guiding your intentions and actions.

Purpose-propelled leaders champion positive environmental, social and governance impact. They act with intention, integrity and accountability. They care.

So how do you start serving as a purpose-propelled leader and growing your impact?

Read on…

Find Your Higher Purpose

Finding your purpose is a constant journey. Where do you start?

You can look back on pivotal moments, reflect on your journey.

You can gaze into the future and see how your purpose impacts others.

identify your key motivations.

Identify Your Core Values 

Your values drive all you do. They are your center of gravity from which all social impact starts.

What are those values? 

Engage Community

When you find your purpose, build a community around it.

Think about how you find and align yourself with people who also understand your purpose. 

Purpose-propelled communication is anchored with purpose-propelled language. This language serves as the foundation of your community.

When a group of like-minded people clearly understand what the problem is and how it affects them and their families, they’ll go to great lengths to find a solution.

It all starts with how we choose to speak to the right people the right way.

Practice Sustainability

Embed sustainable practices in how you operate your business, how you serve others and how you communicate your impact. 

In 1987, the United Nations defined sustainability as: “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

Sustainability is a conversation about the planet - and so much more.

Which key Sustainable Development Goals (SDGs) does your organization commit to?

It’s a call to consider how we want to build and scale your impact - financially, operationally, and socially. 

Because your impact is important today - and for future generations. 

Challenge Outdated Stories 

Let go of stories that no longer serve you. Create space for fresh energy, momentum, impact. 

How you lead will influence how you influence change.

Push yourself and each other to ask what’s not working or who’s missing from the table.

When we ask that tough question, we begin to let go of things that don’t serve us - from old stories to dated practices.

Lead with Authenticity 

Your brand’s authentic story has the power to shift the energy, to lift your life and business to another level.

Your brand’s authenticity will reverberate through your respective community.

Champion Clarity

Concise and conscious communication inspires change. Therefore, we must champion clarity in your purpose, your goals, your communication, your impact. 

Stay clear of any language that limits you, your purpose, your goals, your communication, your impact.