How SIB Impact is Educating People About Sustainability Through the Power of Gaming

Is it possible for a game created to foster understanding of sustainability challenges to have a meaningful impact? SIB Impact shows how.

Larissa P. Gurjao Lima

A passionate entrepreneur, Larissa P. Gurjao Lima drives SIB Impact's mission to empower individuals to understand complex global challenges and take meaningful action to address them.

She founded SIB Impact, a social enterprise that is dedicated to creating sustainable, systemic change through education and gamification.

Larissa shares that her sense of purpose comes from her lived experience.

SIB Impact's Commitment to Social Impact is Personal For the Founder

Screenshot Image of SIB game

Larissa fuels the organization's passion for creating systemic change. “My commitment to social impact is personal—it's about leaving a legacy that equips future generations to solve the most pressing global challenges through collaboration and creativity.”

Her firsthand experiences seeing social and environmental challenges that communities face has impacted her deeply. “Growing up in Brazil, I witnessed firsthand the social and environmental challenges that communities face. Also, after I have had the opportunity to live abroad experiencing different realities in South Asia, Kenya, United States and Canada, working in social projects and studying about social entrepreneurship and innovation, fueled my desire to bridge with impact, particularly through education and gamification, as I believe these tools empower individuals to not only understand complex issues but take meaningful action.”

A Game to Educate Changemakers

At the heart of SIB Impact's work is the SIB Game, an interactive gamified experience that transforms abstract concepts such as the Sustainable Development Goals (SDGs) into engaging, hands-on learning experiences. Through the SIB Game, participants not only learn about the SDGs but also actively engage in creating solutions. This innovative approach has earned SIB Impact international recognition and a growing community of changemakers.

One of the most remarkable aspects of SIB Impact is its focus on sustainability issues and their impact on society. Gamers solve series of challenges as they go through the game. It consistently highlights the real-world problems and games shows them how they can make a tangible impact through the SIB Game. This focus on social impact has resonated with a like-minded audience of educators, companies, and organizations that prioritize sustainability and social responsibility.

SIB Impact's branding, marketing, and communication strategy are all centered around its social impact mission. The organization consistently showcases the SDGs, the real-world problems it addresses, and the tangible impact that participants can make through the SIB Game.

This strategic decision has helped SIB Impact attract partners, customers, and supporters who are not only interested in its product but also in contributing to a greater cause.

Future Plans for SIB Game

Looking ahead, SIB Impact is focused on expanding globally, with a particular emphasis on markets such as Canada, the U.S., and Europe. The organization is excited about scaling the SIB Game through strategic partnerships with schools, businesses, and governments to integrate its gamified approach to learning about sustainability and solving real-world problems. Additionally, SIB Impact is exploring the incorporation of AI to personalize the learning experience and enhance its impact measurement.

SIB Impact's journey is a testament to the power of purpose-driven entrepreneurship. Through its innovative tools and platforms, SIB Impact is creating a bridge between education and real-world action, empowering individuals to become changemakers and work towards a more sustainable and equitable world.

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